ALWAYS BE LIVE!
Go live on your own website.
Paste one line on your site. A small live video shows up in the corner. Your customers watch your show and buy right there, without leaving your page.
No new websiteNo app to downloadKeep your own site and your own customers

Real site: topgunmaintenance.com, DUM Club founding merchant. The card is live on it today.
HOW IT WORKS
Three steps. About five minutes.
We give you one line of code. Drop it in your site's custom code box. If you'd rather not touch it, we add it for you on a quick call.
<script src="https://www.dum.club/embed.js" data-business-id="your-shop"></script>
Snap a photo of today's special, set the price, tap Go Live. Your show appears in the corner of your website in seconds.
Customers watch, ask questions in chat, and tap Buy. The money goes straight to your bank through Stripe. We never hold it.
Welcome to DUM Club
Sign up to start selling live.
Already have an account? Log in
Watch a shop go live
Pick a business type, then try the exact flow an owner walks through.
Currently demoing: fresh sourdough, baked this morning
You're driving. Tap through the flow on the phone.
Interactive demo with sample data. Ready for real? Start free for 30 days →
Have a website already? See the live bubble on your own site →
ALWAYS OPEN
Your live counter never closes.
When you are live, it says LIVE. When you are closed, your last show loops. Customers can still see the special and buy it for pickup.
Red LIVE tag, viewer count, live chat, and a buy button with a countdown. Real live only, we never fake it.
Your last show plays on a loop in the corner. Deals keep running all day, all week, even when you are not there.
Set a weekly time. The corner shows when you go live next, and your customers get a reminder.
A REAL SHOP, LIVE ON ITS OWN SITE
Built by a mechanic who needed it first.
Topgun Maintenance is a one man mobile aircraft shop in New Jersey. Its website is topgunmaintenance.com. The DUM card sits in the corner of that site right now. When Julian goes live from his phone, pilots watching his site see the show and can book an inspection on the spot.
Your shop works the same way. You log in here. The show plays on your site.

PRICING
One flat price. Keep more of every sale.
Marketplaces take up to 8% per sale. Delivery apps take 15 to 30%. Cancel any time. DUM Points loyalty, the AI sales helper and your Discover listing are all included.
YOUR TOWN WATCHING
Your shop. Your show. Your town watching.
Every live shop is also listed on Discover, where people nearby browse who is on air right now. Free traffic, on top of your own site.